66 x 92 Peru Cumbia Concert Poster Azucena Calvay Los Rebeldes de la Cumbia. Two of Peru’s most popular artists: Cumbia sensation Azucena Calvay and Los Rebeldes de la Cumbia. The Chicha movement, much like the music it was invented to promote, is the product of a synthesis between the culture of rural Peru and the cosmopolitan influences this culture encountered in 20. Over the past decade, this colorful and incredibly inventive artistic movement has emerged from Lima’s outlying districts, called conos, and into the mainstream, growing into an appreciated artistic achievement that is making inroads across the world. Instantly recognizable as Peruvian, the popularity of this style is a testament to the amazing artists who invented this style in the 1980s. The colors and letter style of Chicha has entered the Peruvian mainstream and it is more common than ever see this style of artwork as acceptable, and even as a point of pride, among the middle class children and grandchildren of rural Peruvians who migrated from mountain villages to make a new life in Lima. There is also increasing international admiration for the design of these posters, and it is possible even to see them exhibited in art galleries in Europe and the Asia. These posters are drawn by hand and then cutouts are made so that each color can be hand-screened onto paper. These papers are then dried, and a new color is added until the design is finished. It is a labor intensive process, often involving five or six screenings. Screen-printed by hand, by adding each layer of color individually, on multiple sheets of paper.